The $40,000 I pay per year and the long hours I spend studying all amount to listicles and open letters.
Media have changed from providing consistent, informative substance to circulating “click-worthy” content written by millennials.
And I am guilty of providing this fodder.
I spend hours coming up with clever lists that feature the most relatable gifs and writing heartfelt letters to anyone that ever had a sliver of meaning in my life.
At this point I want to write an open letter to thank everyone for reading all the crappy open letters I’ve ever written. Throw in a listicle naming off everyone that hid their cringes whenever I wrote a cliché “20 things all college students understand” list.
Why do I continue to join the millennial bandwagon?
Let’s face it – listicles get the most shares, and therefore the most recognition for the author.
For the same reason, we give our best content away for free to websites like The Odyssey and Elite Daily. And by best content, I mean both well-written content and the content most likely to go viral.
We all sit around and write blog posts each week about different nail art designs or ways to get over a breakup and come graduation, we wonder why we can’t get hired at the job of our dreams.
In a world where social media circulates thousands of articles per day, why don’t more aspiring magazine journalists or bloggers get offered jobs?
We lack originality.
Try articulating to a potential employer why your nail art listicle that got 21.4K shares is different from any other nail art listicle.
Then there’s the pressure of a deadline – it’s hard to have a grand revelation about your life every single week by Friday at 5 p.m. Some of these websites have a strike system too, which means if you don’t produce content when you’re supposed to, you can’t be a contributing writer.
And so we succumb to the listicle or the open letter that takes 30 minutes at most to type up. It’s likely to go viral, please our editing team and it doesn’t take up too much time.
Isn’t it ironic that with so much information at our fingertips, we choose reduce our knowledge and entertainment to the simplicity of a list?
We live in a world where time is of the essence for both our readers and ourselves. The shorter the article, the more it’s shared. The shorter the time it takes to write, the more time we have to contribute content to more digital media platforms.
The endless cycle continues. The listicles live on. The open letters never close.
At what cost?
Just the small price of tuition and our creativity.